The Core: Apple TLDR (June 7)
WWDC opens tomorrow morning at 10am PT and the entire industry is focused on what artificial intelligence improvements the company will announce. Indeed, this weekend anticipation seems so intense that little else matters. Opinions, predictions, and speculation abound, but analysts speak for most of us as while being cautiously optimistic they very much want to see transformative features beyond just Siri upgrades.
Siri is all that matters, but we may have to wait
The weekend has seen continued reporting that we may need to join a waitlist before accessing the new Siri features Apple shares at WWDC. What’s not clear is if this is just during the beta testing process, or if the actual launch will be similarly staggered.
‘Apple is going to win on AI’ – Ron Johnson
Ron Johnson was the man who worked with Steve Jobs to set up Apple retail. He recently told WSJ: “I think Apple is going to win on AI. The phone is the primary device on which people will use AI. And Apple is partnering with the right people to bring a unique AI experience to the phone.”
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The meeting when Apple changed course on AI
Mark Gurman has been hitting hard with pre-WWDC reports, one of which looks at an important internal meeting when Apple finally accepted it needed a better approach to AI, one CEO Tim Cook worked hard to drive forward.
Citi keeps $315 price on AAPL, but wants ‘proper’ AI
Citi analyst Atif Malik says the most important consideration is whether Apple demonstrates autonomous agents that can complete multi-step tasks, more like ChatGPT that works across Apple’s systems, rather than a chatbot responding to voice commands.
How AI delays damaged Apple’s product plans
Gurman also looked at three unannounced products Apple had to delay as a consequence of its initial bungling of AI. These included a HomePad – a hybrid iPad/HomePod device with a 7-inch display), smart glasses and a robot arm for its Home Hub, he claims.
Leadership transition before the Fold
WWDC 2026 will be CEO Tim Cook’s last developer show before he hands the hot seat over to his successor, John Ternus, who takes over as CEO in September, just in time for new iPhones, including iPhone Ultra/Fold. New images of that device purported to slip over the weekend.
MacBook Pro, so powerful it even makes Chrome faster
Google set new speed records with its Chrome browser when running it on a brand new M5 MacBook Pro, delivering 5% better performance than similar tests last year.
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