Apple event at Steve Jobs Theater
Apple’s story changes. Sometimes it is up, sometimes it is down, and there’s always some new product coming round the corner.

Information you can use

Apple Must is not really a rumor website (there are dozens of those), instead we hope to give you some sense of what Apple should do, might do, or seems to be doing.

Jonny Evans has been writing about the company since 1999 when he became news editor at Macworld in the UK. He became a freelance writer and has written for so many magazines, newspapers and websites since then.

He hopes to give you useful hints and tips you can use to get more from your Apple products, and a little analysis and rumour now and then.

“I’m still interested in writing for people today, so if you need someone with 20+ years of Apple/industry experience to help with your project, do get in touch.”

Meanwhile, please enjoy the site and please follow on one of the social media feeds. Should we start a mailing list?

Thanks for dropping by. Hope to see you here again!


Publisher: Insanely Great Guides

Editor in chief: Jonny Evans

Researcher: Ben Austin

Editorial Assistant: Emma Cacharro

Ads sales: Post vacant.

4 Responses

  1. Gisele says:

    Hi Jonny,

    Rumours about the Apple car have been swirling around for almost two years, but as of today, no one really knows what the final product would look like.

    And that’s when we found our challenge…

    We designed 5 concept iCars with inspiration from classic Apple products – from the Macintosh 128K to the iPhone 7: https://www.clickmechanic.com/infographics/five-apple-products-reimagined-as-cars

    Does it look like something that could fit Apple Must? Let me know and I’ll send over the designs in high resolution along with any other info you may need.



  2. mason says:

    Hi There!

    Is there any mobile app review, content contribution, guest post or advertising opportunity on applemust.com ?

    • Jonny Evans says:

      probably. I am a bit of a stickler though — I don’t want to carry crass or second rate SEO focused content, I won’t use rubbishy content, and I won’t take ads from people unless I really think they can add to my reader’s lives.

      Which is a shame, as I desperately need the money. But values matter.
      All the best

  3. tunemymusic says:


    Thank you for great site.

    How I can contact you?

    Can you please replay me in my email.
    I would like to submit my site to review

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