About this site

Apple event at Steve Jobs Theater
Apple’s story changes. Sometimes it is up, sometimes it is down, and there’s always some new product coming round the corner.

Information you can use

Apple Must is not really a rumor website (there are dozens of those), instead we hope to give you some sense of what Apple should do, might do, or seems to be doing.

Jonny Evans has been writing about the company since 1999 when he became news editor at Macworld in the UK. He became a freelance writer and has written for so many magazines, newspapers and websites since then.

He hopes to give you useful hints and tips you can use to get more from your Apple products, and a little analysis and rumour now and then.

“I’m still interested in writing for people today, so if you need someone with 20+ years of Apple/industry experience to help with your project, do get in touch.”

Meanwhile, please enjoy the site and please follow on one of the social media feeds. Should we start a mailing list?

Thanks for dropping by. Hope to see you here again!


Editor in chief: Jonny Evans

Researcher: Ben Austin

Editorial Assistant: Emma Cacharro

Ads sales: Post vacant.

8 Responses

  1. Gisele says:

    Hi Jonny,

    Rumours about the Apple car have been swirling around for almost two years, but as of today, no one really knows what the final product would look like.

    And that’s when we found our challenge…

    We designed 5 concept iCars with inspiration from classic Apple products – from the Macintosh 128K to the iPhone 7: https://www.clickmechanic.com/infographics/five-apple-products-reimagined-as-cars

    Does it look like something that could fit Apple Must? Let me know and I’ll send over the designs in high resolution along with any other info you may need.



  2. mason says:

    Hi There!

    Is there any mobile app review, content contribution, guest post or advertising opportunity on applemust.com ?

    • Jonny Evans says:

      probably. I am a bit of a stickler though — I don’t want to carry crass or second rate SEO focused content, I won’t use rubbishy content, and I won’t take ads from people unless I really think they can add to my reader’s lives.

      Which is a shame, as I desperately need the money. But values matter.
      All the best

  3. tunemymusic says:


    Thank you for great site.

    How I can contact you?

    Can you please replay me in my email.
    I would like to submit my site to review

  4. Josh says:

    Article Placement Inquiry on Applemust.com

    Hi Team at Applemust

    How are you?

    Do you offer article placements on your site: Applemust.com

    – A high-quality article that will be tailored specifically to the theme and nature of your site, written by one of our dedicated, professional writers.
    – In the article there is a good chance there will be a link going to a gaming/betting review site, which will be very well integrated and unobtrusive.
    – Payment can be made via Paypal or bank transfer.

    What are your rates for such a placement?

    Thank you.

    Kind Regards,
    Josh – Media Manager

  5. Patrick Bailey says:

    I found your site to be quite refreshing. You asked for comments…hope you don’t mind a request for assistance or referral. I have a Mac mini early 2014. For some time now it is starting to act a little strange occasionally…nothing crazy, but sometimes acting slow, etc. I have done a lot of layman diagnostics, cures, etc. with no luck.
    When I run First Aid I get a screen showing Fusion Drive. Within it is a section called Container 2, within that are My HD and My HD Data. If I run First Aid on HD and HD Data all is good. But when I run First Aid on Container 2, at the end I get a string of errors saying:
    warning: MT mapping (0x40000012bd37d -> 0x15d970e, 2, C) is not completely referenced.
    I have searched all over but cannot find an answer to this issue. I can find a number of references to it but no solution. Any ideas?
    Many thanks for any ideas you can give me!

  6. Antoni says:

    Hello Jonny,

    happy new 2021, hopefully this year will be better, than 2020. I’m working for ProjectWizards, which you know better as the makers of Merlin Project, which you seem to like (and eventually use also?). Could you please contact me. As I did not found any e-mail address to you directly. Thanks in advance. Sincerely Antoni

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