Wow! We spent over $322m at Apple’s App Store on New Year’s Day

Apple just invented the App Store business

Eager to break negative perception with some positive news, Apple today told us that Apple services set new all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay and the App Store’s search ad business.

Over $3,000 a second

Apple also confirmed the power of its services business, confirming customers spent over a billion dollars at the App Store between Christmas Eve and New Year’s Eve.

A new record too – we spent $1.22 billion over the holiday season, and delivered an all-new App Store sales record on New Year’s Day when we spent over $322 million, setting a new single-day record.

(That’s over $200,000 every minute).

“The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing in an Apple press release.

“Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang.”

Insights into what was sold

The company also confirmed some more granular insights into life at the App Store:

  • Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays.
  • Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays.
  • Brawl Stars, Asphalt 9 and Monster Strike also did well.
  • 1Password, Sweat and Luminosity also “charted in their respective categories.”


Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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