WATCH: Apple TV+ publishes first trailer of Ewan McGregor series
Apple has published the first public trailer for its recently-announced, unscripted ‘Long Way Up’ TV+ series with Ewan McGregor.
Long Way Up trailer appears
The show was revealed in August 2020 and features the actor riding North through South America with his best mate on a pair of electronic Harleys. It’s a 13,000-mile trip across 13 countries and 16 borders, with the first three episodes set to hit TV+ screens September 18.
The news comes as momentum behind claims Apple is about to improve its Apple TV hardware with a better remote and faster processor and a deluge of big name Apple TV+ content grows.
It’s currently thought Apple intends pushing quite hard on its platform-based play to help define future television entertainment.
The future of TV
Augmented reality, next-generation remote controls and Apple Arcade are just part of the company’s overall strategy, which likely also includes inroads into sports entertainment.
Next generation television will be a more immersive entertainment space.