Apple TV – Apple Must

Apple is taking a swing at US Open streaming rights

Apple TV has joined the battle to win the streaming rights to the golf Open Championship.

MLB cracks down on iPad-based sports AI

MLB has stopped teams using league-provided dugout iPads to use AI to help manage in-game strategy.

Apple VP Eddy Cue commits to quality not quantity for TV

Back in May, Cannes Lions announced it would recognize Apple’s Senior Vice President of Services and Health, Eddy Cue, as its 2026 Entertainment Person...

Apple goes big on F1 for US season Apple TV launch

Apple really is really pushing hard to promote the new F1 season on Apple TV

Apple TV may have found its Game of Thrones

Amazing news for sci-fi/fantasy fans, Apple TV has reached a major deal for the rights to Brandon Sanderson’s books set...

Apple VP Eddy Cue visits Real Madrid, inks innovative sports content deal

The two partners have worked together on an immersive visionOS documentary and plan immersive sports viewing experiences, they said.

Apple becomes official US Formula 1 broadcast partner in Apple TV deal

Apple and Formula 1 will bring all F1 races exclusively to Apple TV in the United States beginning next year.

Apple TV reaches bundle deal with Peacock in USA

“Are you a traitor, or a faithful?” Thankfully US Apple TV users will no longer need to switch channels to hear Alan Cumming utter his forever defining catchphrase as Apple and NBCUniversal introduce the combined Apple TV and Peacock Bundle in the US.