Nickel and Diming: The Future of Car Software
Ultimately, I think most automakers attempting this strategy will fail and end up having to support other people’s systems.
Insights for the rest of us
Ultimately, I think most automakers attempting this strategy will fail and end up having to support other people’s systems.
One of former Apple designer Jony Ive’s favorite auto manufacturers has become the first to drive out support for Apple’s delayed CarPlay Ultra solution.
While many reports focus on GM’s decision to abandon CarPlay for its own Android-based system, the really important thing is what he’s going to need to do.
Apple will bring premium immersive Spatial Audio in Apple Music to Mercedes-Benz vehicles – it’s a meaningful arrangement that could hint at something more.
Apple is creating a CarPlay ecosystem that logically should grow to support Electronic Vehicle (EV) energy payments in the relatively near future.
Volkswagen CEO, Herbert Diess isn’t sure we will see an Apple Car – but thinks Apple is ambitious for space on dashboards — but is that the only partnership?
BMW and Bosch Smart Home have put Apple’s Siri and its integration with CarPlay up front in a campaign to promote the all-electric BMW i4 M50 series.
Western Australia Police become the in the world to begin using Apple’s CarPlay system to support their work, with Siri helping them work hands-free.
Has your car got a built-in entertainment system and accompanying app, and do you use it?
Apple is developing the brains to drive autonomous vehicles, when it gets that right, the wheels will inevitably follow.