iOS Seizes 56% of Mobile Gaming Market, Claims SEGA, Sensor Tower

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

4 Responses

  1. Rocwurst says:

    Hi Jonny, that quarterly smartphone market share figure of 12.9% is misleading as it doesn’t include the tablet market in which the iPad is still number 1 and more importantly doesn’t compare to the global active installed base of each platform which is the important metric when comparing app sales.

    In Jan 2016 Apple reported there were over 1 Billion active Apple devices worldwide of which around 900m were iOS devices. At that time Apple had sold 1.13 Billion iOS devices meaning around 68% of all iOS devices ever sold were still active in Jan 2016.

    In contrast, back then Google reported they only had 1.4 Billion active Android devices (smartphones AND tablets) and AOSP forked Android only accounts for another 20-30% of Android devices according to ABI Research.

    That means Apple’s iOS platform was around 64% the size of Google Android and close to 50% the size of Google + AOSP. Quite obviously Apple’s expensive machined aluminium devices have FAR longer active lifespans thanks to hand-me-downs and high resale value compared to the millions of cheap plastic Android phones sold every quarter.

    This does not detract from your argument that Apple’s iOS platform is significantly more lucrative than Android as it highlights that Apple’s platform is not nearly as precarious in terms of user base as that quarterly smartphone figure might imply.

  2. Jonny Evans says:

    Thank you rocwurst. That’s an excellent and convincing argument and one worthy of frequent repetition.

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