Apple’s ‘Ultra’ plan for a new range of high-end products
Apple has allegedly chosen to christen the future folding iPhone with a name that echoes that of a clandestine CIA mind control experiment, MK-Ultra.
While some might say the hordes of phone-clutching smartphone automata we already see wandering between home and office does more than echo that experiment, here’s what Apple is planning, we’re told
Farewell iPhone Fold, hello iPhone Ultra
Apple will introduce a folding iPhone later this year.
Designed for introduction as the high point of the first big keynote speech from new CEO John Ternus, the high-end device notes the interregnum between current CEO Tim Cook and his successor. Interest in the new device will be extreme, even at its predicted $2,000-plus price point. Today we learned Apple plans to name the device the iPhone Ultra, rather than the more logical iPhone Fold.
You’re not alone
The name isn’t that new; Apple Watch Ultra has already acted as a forward mission in this nomenclature. Nor is it isolated, as Apple also apparently intends introducing its first touchscreen MacBook, which it intends to call the MacBook Ultra, the report claims. The latter will appear next year, followed potentially by that Holy Grail of personal computing the foldable iPad Ultra, which is likely to follow by 2028. Could AirPods Ultra be far behind?
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