Apple’s post-smartphone business seems to be shaping up OK…

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

2 Responses

  1. ToneWilliams says:

    Apple is not nearly the company it was under Steve Jobs. Every aspect of its business has declined from a consumer perspective since Tim Cook took the helm. The reason why Apple continues to do well is because their “new” consumers don’t expect much from it. They are happy with closed boxes that cannot be easily repaired or readily upgraded and expanded, products that favor form over function and planned obsolescence; and increasingly buggy software that lacks elegance, discoverability, and flexibility. I, for one, am not. I expect excellence and value from Apple, the best user experience possible for a modest premium. That’s why I was passionate for (nearly) all things Apple for decades and supported it through good and bad times. I got it. Today, Apple disappoints me greatly and I hardly pass any money along to it any longer. I’m just treading water waiting for a regime change that might return Apple to its core values as under Jobs or for two guys in a garage making the next great thing. Whichever comes first, or my death — then it will make no difference.

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