Apple invests in therapy with TV+ ‘Shrinking’ deal
Apple has spent more money on therapy. Following the strong support role featuring a therapist in ‘Ted Lasso’, the uncaring HR in ‘Mythic Quest’ and ‘The Me You Can’t See’, it has ordered a series featuring a therapist called ‘Shrinking’.
‘Shrinking’ has no shortage of talent
The new series is full of talent. It comes from star and executive producer Jason Segel. Emmy Award-winning “Ted Lasso” co-creator Bill Lawrence and star, writer and co-executive producer Brett Goldstein will write and executive produce the new series alongside Segel.
What is ‘Shrinking’?
It will be a 10-episode comedy series that will star Jason Segel. It follows a grieving therapist (played by Segel) who starts to break the rules and tell his clients exactly what he thinks. Ignoring his training and ethics, he finds himself making huge, tumultuous changes to people’s lives, including his own.
The industry stuff
The new series will be produced by Warner Bros. Television, where Lawrence is under an overall deal, and Lawrence’s Doozer Productions.
“Shrinking” marks the second Apple Original starring Segel, who is next set to star in Apple Original Films’ highly anticipated “The Sky is Everywhere,” based on the best-selling YA Novel of the same name.
It also marks the third partnership for Apple, Lawrence and Warner Bros. Television, alongside “Ted Lasso” and the recently announced series order for “Bad Monkey.”
The praise and the plaudits
Goldstein currently stars and serves as writer and co-executive producer on “Ted Lasso,” which recently broke records as the most-nominated freshman comedy in Emmy history, and landed a total of seven Emmy Awards, including Outstanding Supporting Actor in a Comedy Series for Goldstein and Outstanding Comedy Series.
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