TV – Apple Must

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June 3, 2025

Apple’s TV+ is now used in almost one-in-ten UK homes, industry data shows

Nearly one in ten UK homes now use Apple’s TV+ streaming service, putting it ahead of Now TV, industry data shows.

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May 2, 2024

Is Apple TV+ breaking out in streaming? It might be

AppleTV+ maintains its momentum from 2023 with strong subscriber growth, as momentum continues – but may need to widen its content to keep those eyeballs tuned.

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August 17, 2023

An ESPN deal may give Apple big slice of ‘ultimate story’

A slice of ESPN? ‘I think this is something for Cupertino that they’re looking to go after. Live sports content is the golden goose,’ says Wedbush analyst.

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May 31, 2023

Apple TV+ now reaches 7% of UK homes, just like the US

While larger streaming services experienced decline, Apple TV+ streaming subscribers grew 13% sequentially, the latest BARB data shows. Now at 7% in US and UK.

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March 23, 2023

Apple casts a magic football & Hollywood touch for Apple TV+

Apple continues to push hard to extend its services offer and is apparently taking great interest in UK Premier League...

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March 11, 2023

BBC’s Lineker foul gives Apple and BT Sport a penalty chance

I hope Apple is paying attention to the anger coming off the BBC’s front bench of sports commentators over Gary Lineker’s stance on human rights.

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December 22, 2022

Apple’s NFL deal fall-through hints AR sports TV plan

Read between the lines and it’s surely obvious that Apple may plan AR for sports entertainment as such rights perhaps scuppered its NFL Sunday Ticket deal

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December 20, 2022

Rumor claims Apple TV app is coming to Android

A Tweet from tech industry rumourmonger, ShrimpApplePro claims Apple is beta testing Apple TV for Android for release with an updated Apple Music for Android.

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November 24, 2022