43% of the world’s iPhone users have enabled Apple Pay

There are almost a billion iPhone users in the world and 43 percent of them have enabled Apple Pay, according to Loup Ventures.

Apple Pay adoption hits 43%

This is significant. It means consumers are becoming accustomed to using the Apple payment service, and also reflects the rapid deployment of payment systems that can accept it. The report claims this is up 135 percent year-on-year and claims that (in the US at least) the introduction of person-to-person payments has helped build usage.

This tallies with a January report from Co-Op Financial Services that claimed:

“A total of 55% of survey respondents have experienced increases in the number of debit cards enrolled in a mobile wallet like Apple Pay, Google Pay or Samsung Pay. Also, 53% have experienced increases in the number of debit cards transactions coming from the mobile wallet channel.”

There are lots of other stats in the report worth chewing:

  • 12% Apple Pay users are in the US.
  • 88% are international.
  • 24% of US iPhone users have used Apple Pay compared to 47% of international users.
  • Apple Pay was available in 27 countries as of the end of 2018. (It has increased since).

The analyst take is kind of interesting.

They point out that payments are a good test of privacy and security and observe a similar test is taking place around health records, following a recent deal with the US Department of Veterans Affairs.

This “lays the groundwork for handling other sensitive data,” the analyst said. Such as passports and driving licenses? I don’t see why not.

What else has been happening in Apple Pay?

We have seen several significant Apple Pay events transpire in the first few months of the year. Here’s a short reprise:

  • Apple Pay has been rolled out in the Czech Republic and Saudi Arabia.
  • The Commonwealth Bank of Australia signed-up half a millionApple Pay users in two weeks.
  • Tim Cook confirmed over 1.8 billion Apple Pay transactions in 2018.
  • US store chains Target, Taco Bell, Hy-Vee supermarkets in the Midwest, Speedway convenience stores and Jack in the Boxjoined Apple Pay.
  • 74 of the top 100 merchants in the US and 65% of all retail locations across the US now support Apple Pay.
  • And in another significant move, TD Ameritrade now allows you to fund a brokerage account using Apple Pay.

Inch-by-inch, your iPhone (and Apple Watch, iPad and Mac) are becoming your wallet.

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Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

2 Responses

  1. Rocwurst says:

    Jonny, don’t forget one of the most impressive statistics regarding Apple Pay’s dominance of the mobile payments industry:

    Apple reported in Oct 2017 that Apple Pay has now captured an amazing 90% of all mobile contactless transactions where active.

    Merchants and others who have partnered with Apple say that Apple Pay is accounting for 90 percent of all mobile contactless transactions globally in the 20 markets where it’s available.

    Note that those 20 markets represents a full 70 percent of the world’s card transaction volume.

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