The Core: Apple TLDR (June 3)
Analyst and industry opinion now seems united in thinking next week’s WWDC will be Apple’s most important AI event yet. Optimism abounds, with JP Morgan’s Samik Chatterjee predicting Apple will outperform into September and Morgan Stanley’s Erik Woodring citing a potential $440 value on the stock. We’ll see what happens next week. Meanwhile, in other news:
MacBook Neo set to reshape the PC industry
Apple sold around 55,000 MacBook Neo computers each day during March. Apple sold 1.1 million of them in just 20 days that month, IDC data shows. Squeezed by component costs, competitors can’t keep pace. Apple is transforming the PC industry.
Apple announces 2026 Apple Design Award winners
Apple has announced 12 outstanding apps and games that demonstrate innovation, artistry, and technical achievement in app and game design.
Apple brings its first European Developer Center to Berlin
Apple will open its first Developer Center in Europe to Berlin’s startup-friendly Mitte district later this year.
Apple Music Classical celebrates London’s Wigmore Hall
Apple’s classical music service is partnering with London’s Wigmore Hall, which celebrates its 125th anniversary this year. Celebrations include a new concert programme with four live recordings released this year.
Apple submits in India
Apple will share its India-specific financial information to the Competition Commission of India (CCI) by June 25. With billions at stake this brings the company’s long-running antitrust case there closer to a possible penalty decision.
Musk email handover
The latest in the battle between Elon Musk and SpaceX and Apple sees the X owner forced to share emails from his SpaceX and Tesla email accounts to as part of an antitrust case he claimed against the two.
Apple TV shares a new Heist trailer
Apple has published another Apple TV trailer, this time for upcoming crime series, the Heist, featuring Anya Taylor-Joy. “When a multimillion-dollar heist goes sideways, con artist Lucky (Taylor-Joy) is forced to go on the run.”
People who subscribe to Apple TV use Apple TV
Apple TV does better than any streaming service except Netflix when it comes to the percentage of folks who don’t use their subscription.
4,000 posts on Apple Must
One more thing, if you’ve made it this far, I’m delighted to announce that this is the 4,000th post I’ve published here at Apple Must. Feel free to buy a Kofi to celebrate this special time!
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