Transcript: Ex-Apple VP Peter Stern on what he will do at Ford
“My focus here is going to be on creating customer experiences that feel like magic, experiences that are so helpful, simple and intuitive that they seem obvious in retrospect.”
Tagged: Ford
Apple Services exec takes a seat at Ford’s digital wheel
Ford wants to make money as vehicles transform into mobile platforms, and has hired former Apple executive, Peter Stern, to lead its new services unit.
