iPhone 12: Demand up, 12 Pro sold out already, people are waiting on mini
Yet more data suggests Apple’s iPhone 12 range is exceeding expectations, with Counterpoint Research data revealing the following in the U.S.:
- Demand is high.
- People are shopping online.
- iPhone 12 Pro is out of stock.
- iPhone XR and SE sales are slowing.
Despite all the challenges, the data (gathered I think from across U.S. carriers) seems to show that people are upgrading to the new models, driven by the speedy processor, 5G and much improved camera. They are also being motivated by the many carrier deals available to them as networks attempt to glue them to their 5G service deals.
Online sales, Pro plays hard to get
In the face of COVID-19, Apple and the carriers are encouraging people to shop online, the report states:
“Carriers are driving customers to their websites to purchase devices. We estimate that iPhone sales went over 70% online during this initial launch phase. AT&T stores have an automatic message telling people to go online to order a new iPhone since reps cannot take orders over the phone.”
The report also points out that while the iPhone 12 is in stock in most carrier stores, the iPhone 12 Pro us sold out or was never even available.
Interestingly, given the high demand for the device, it also notes: “As noted with every iPhone launch, Apple has been keeping stock of higher-end devices for itself.”
Who wants a small iPhone?
The iPhone SE 2020 is by all accounts an excellent smartphone, but it is limited because it does not have an A14 processor or 5G.
The incoming iPhone 12 mini has both. “We are seeing increased weakness of the iPhone SE,” said Counterpoint.
The analysts point out that the iPhone SE failed to get a price drop and speculates that “with the new iPhone 12 Mini coming out, “people who want a smaller iPhone are waiting” until it does.
With the iPhone SE currently costing from $399 compared to the $699 sticker price for iPhone Mini 12, it’s no great surprise consumers are sitting back to take a closer look at the carrier deals.
However, with all the slings and arrows of outrageous fortune in circulation at present, I guess Apple management can console themselves with these strands of sweet smartphone sales news.
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