UAG’s new Apple Watch straps look to be a must-have for anyone who wants to wear their smartwatch while taking part in tough activities like skiing, surfing or climbing.

Are these the toughest Apple Watch straps?

UAG has (quite smartly, I think) spotted a need for ultra-robust straps for the watch.

The company is offering three of them: Active Strap, Nato Strap and Leather Strap.

Company VP Casey Bevington explained why his company developed these straps:

“After almost losing my Apple Watch surfing last summer in Newport Beach, it became very clear that we needed to make the most secure Apple watch strap on the market. So that’s what we did.”

The Active Strap

Equipped with a hook and loop fastening and manufactured in high-strength nylon weave, the Active Strap ships with a one-year warranty. It costs $59.95.

• Available colors for 44” and 42”:Orange, Midnight Camo, Black
• Available color for 40” and 38”: Black

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The Nato strap

Also manufactured using high strength nylon weave with stainless steel customer connectors, the Nato strap also offers a one-year warranty and costs $49.95.

• Available colors for 44” and 42”:Olive Drab and Grey
• Available colors for 40” and 38”: Grey

The Leather strap

The most expensive offering, this strap uses soft leather, stainless steel custom hardware, and is equipped with a unique snapping collar – the idea is that it looks like a luxury strap but is more than tough enough to cope with robust wear. It costs $69.95 and has a one-year warranty.

• Available colors for 44” and 42”:Black and Brown
• Available color for 40” and 38”:Brown