Apple may have a growing iPhone loyalty problem…

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

4 Responses

  1. Roc says:

    Jonny, looking at the first graph from BankMyCell in your article, it actually shows iPhone loyalty to have gone up not down.

    The graph shows that iPhone retention has actually gone up 2.7% from 70.1% in 2018 to 72.8% in 2019 of consumer’s new devices during iPhone trade-ins being another iPhone.

    While the number of iPhone users switching to Samsung increased a tiny amount (0.3%), overall the number switching to a non-Apple phone dropped by 2.7%.

    So much for an iPhone exodus!

  2. Jonny Evans says:

    I’ve reached out for clarification – however, if you look to the second image it tells a different story.

    • Roc says:

      Jonny, I see where they went wrong. The second graph is using loyalty rates from other sources, not from BankMyCell to show a supposed drop.

      The 2018 figure of 91% loyalty is from CIRP and the 2017 figure is from Statista. Only the 2019 figure of 73% is from BankMyCell’s own data using their own methodology.

      But the kicker is that if we DO look at BankMyCell’s own data for 2018 (as shown in the first graph), it shows that iPhone loyalty has INCREASED 2.7% instead of decreased.

      In other words, this whole story is completely bogus with BankMyCell showing two completely different results with the supposed drop only being based on a faulty comparison with different survey company results and methodology.

      If they had stuck with their own data for 2018 and 2019, the article would be all about how iPhone loyalty had increased since last year.

      Completely Crazy.

      • Roc says:

        Also, if they stuck with CIRP’s figures for both 2018 and 2019, they would have had to report that iPhone loyalty in 2019 is actually still at the same all-time high of 91%.

        Quite an egregious error methinks.

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