About this site

Apple event at Steve Jobs Theater
Apple’s story changes. Sometimes it is up, sometimes it is down, and there’s always some new product coming round the corner.

Information you can use

Apple Must is not really a rumor website (there are dozens of those), instead we hope to give you some sense of what Apple should do, might do, or seems to be doing.

Jonny Evans has been writing about the company since 1999 when he became news editor at Macworld in the UK. He became a freelance writer and has written for so many magazines, newspapers and websites since then. He also writes his regular Apple pieces at Computerworld.

He hopes to give you useful hints and tips you can use to get more from your Apple products, and a little analysis and rumour now and then.

“I’m still interested in writing for people today, so if you need someone with 20+ years of Apple/industry experience to help with your project, do get in touch.”

Meanwhile, please enjoy the site and please follow on one of the social media feeds.

Thanks for dropping by. Hope to see you here again!

Jonny.

Editor in chief: Jonny Evans

Researcher: Ben Austin

Editorial Assistant: Emma Cacharro

Ads sales: Post vacant.

Advertising:

As you can see we do maintain Google Ads and Amazon ads/links. This is because we exist in a desperately struggling half-lit world of constant financial uncertainty, but also love what we do and want to keep doing it. Every penny made on this site goes to sustain the site, in the form of hosting fees, very rare web designer interventions (any web designer can see how rare those interventions are), sundry costs and large boxes of biscuits, decent coffee, and the occasional bit of home cooking for the human energy that keeps this site going.

Humans browsing before the fall

The human thing

It does seem quite strange to all of us in the ‘writing online for a living’ world that so many people feel pretty fine for contributing to hosting, but very few feel so great when it comes to helping humans maintain their calorific intake or their need for warmth and shelter. This seems strange, given that the world was meant to get better at some point.

[Also read: Here is why Apple’s Steve Jobs loved to walk and so should you]

In a small but so far futile attempt to help with those things, the primary author here has set up a Kofi account, where you can donate to help things keep going. It would be much appreciated if you were to do so, but he’s still going to love what he does.

iPhone XS Max makes movies

Here’s to the crazy ones

Jonny says he doesn’t know why he loves this.

He fell into it by accident in the late nineties when he was looking for a job and ended up at Macworld. He found that whole experience challenging, but he has stayed hungry to write about this stuff ever since. It’s a puzzle wrapped inside a conundrum, but 20-years later he’s still doing it and doesn’t want to stop.

Thank you for visiting this scrappy little site.

We’d love to develop and grow it, and if you want to help with that, please drop us a line.

9 Responses

  1. Gisele says:

    Hi Jonny,

    Rumours about the Apple car have been swirling around for almost two years, but as of today, no one really knows what the final product would look like.

    And that’s when we found our challenge…

    We designed 5 concept iCars with inspiration from classic Apple products – from the Macintosh 128K to the iPhone 7: https://www.clickmechanic.com/infographics/five-apple-products-reimagined-as-cars

    Does it look like something that could fit Apple Must? Let me know and I’ll send over the designs in high resolution along with any other info you may need.

    Best,

    Gisele

  2. mason says:

    Hi There!

    Is there any mobile app review, content contribution, guest post or advertising opportunity on applemust.com ?
    Sincerely,
    Mason

    • Jonny Evans says:

      probably. I am a bit of a stickler though — I don’t want to carry crass or second rate SEO focused content, I won’t use rubbishy content, and I won’t take ads from people unless I really think they can add to my reader’s lives.

      Which is a shame, as I desperately need the money. But values matter.
      All the best
      Jonny

  3. tunemymusic says:

    Hi

    Thank you for great site.

    How I can contact you?

    Can you please replay me in my email.
    I would like to submit my site to review

  4. Josh says:

    Article Placement Inquiry on Applemust.com

    Hi Team at Applemust

    How are you?

    Do you offer article placements on your site: Applemust.com

    – A high-quality article that will be tailored specifically to the theme and nature of your site, written by one of our dedicated, professional writers.
    – In the article there is a good chance there will be a link going to a gaming/betting review site, which will be very well integrated and unobtrusive.
    – Payment can be made via Paypal or bank transfer.

    What are your rates for such a placement?

    Thank you.

    Kind Regards,
    Josh – Media Manager

  5. Patrick Bailey says:

    I found your site to be quite refreshing. You asked for comments…hope you don’t mind a request for assistance or referral. I have a Mac mini early 2014. For some time now it is starting to act a little strange occasionally…nothing crazy, but sometimes acting slow, etc. I have done a lot of layman diagnostics, cures, etc. with no luck.
    When I run First Aid I get a screen showing Fusion Drive. Within it is a section called Container 2, within that are My HD and My HD Data. If I run First Aid on HD and HD Data all is good. But when I run First Aid on Container 2, at the end I get a string of errors saying:
    warning: MT mapping (0x40000012bd37d -> 0x15d970e, 2, C) is not completely referenced.
    I have searched all over but cannot find an answer to this issue. I can find a number of references to it but no solution. Any ideas?
    Many thanks for any ideas you can give me!

  6. Antoni says:

    Hello Jonny,

    happy new 2021, hopefully this year will be better, than 2020. I’m working for ProjectWizards, which you know better as the makers of Merlin Project, which you seem to like (and eventually use also?). Could you please contact me. As I did not found any e-mail address to you directly. Thanks in advance. Sincerely Antoni

  7. Bill B. says:

    Hello Johnny, stumbled upon a Computer World article of yours that led me here. Enjoy your articles and would love to discuss some work we need that you may be able to help us with. Would it be possible to chat soon?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.