8 images show why iPhone 7 will be ‘complex’

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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3 Responses

  1. ViewRoyal says:

    Jonny, as you know there are many people who have been negative about the “leaked” photos of the iPhone 7 backside showing a similar body style to the iPhone 6 & 6s.

    But those same people don’t complain that Macs or BMWs don’t completely change their outer looks each year.

    At this point, other than superficial dimensions of the back casing, we don’t know anything of real importance about the new iPhones. Yet people are wrongly assuming that they know that the iPhone 7 will be no different (or not different enough) than previous iPhones.

    There are actually very positive reasons for wanting the overall shape of the iPhone 7 to remain consistent with the iPhone 6 and 6s. One would be that former owners of the 6 and 6s would not need to buy new cases for the iPhone 7, just because Apple changed the outside style for marketing purposes (as Samsung does) but for no real benefit to the user.

    Another reason is that a major change to the body shape also requires major investments in engineering and tooling for production. Those costs are passed on to the consumer. It is preferable that Apple would spend that amount on developing new technologies and hardware for the iPhone 7, rather than just repackaging internals similar to last year’s in a different shaped phone body.

    • Jonny Evans says:

      Hey there. There’s another depth to the discussion on shape — if Apple changes the form factor, what can it change it too? Wasn’t it the Samsung defence that there are ‘only a limited number of shapes a smartphone can be (it may not have been but I seem to remember something along those lines)? With that in mind what ‘just works’? A star shaped iPhone? Bad for the pockets. In any case, we already know the future of some elements of the device. it’s the watch. Or the lapel.

  1. June 8, 2016

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