With iMac Pro, has Apple once again changed its approach to media?
Apple appears to have made a few changes to the way it markets its products. Not only was the December 14 order availability of the iMac Pro not trumpeted in a press release, but the company has once again seeded some early units to popular vBloggers rather than the usual media channels.
Taste for a new generation
Apple attracted lots of criticism when it decided to seed iPhone X units to vbloggers earlier on this year. A lot of well-established Apple commentators felt quite left out.
It seems possible they’ll need to get used to feeling that way, if Apple’s move to let YouTube vblogger, Marques Brownlee grab a coveted first glance at the fastest Mac it has ever built turn out to be a regular approach. Please drop me a line if you are publishing anything, as I think Mac users will be interested to take a look.
Brownlee’s video confirms he has been using a new 3GHz, 10-core iMac Pro for a week to work on video. He says the system has been able to handle effects in 8K video footage with ‘few if any’ dropped frames. Here’s his clip:
Brownlee doesn’t appear to be the only vblogger who seems to have got hold of one of the new iMacs before the rest of the media. Take a look at this clip from Jonathan Morrison.