With iMac Pro, has Apple once again changed its approach to media?

Apple is reaching beyond traditional boundaries

With iMac Pro, Apple once again makes nice with the video bloggers.

Apple appears to have made a few changes to the way it markets its products. Not only was the December 14 order availability of the iMac Pro not trumpeted in a press release, but the company has once again seeded some early units to popular vBloggers rather than the usual media channels.

Taste for a new generation

Apple attracted lots of criticism when it decided to seed iPhone X units to vbloggers earlier on this year. A lot of well-established Apple commentators felt quite left out.

It seems possible they’ll need to get used to feeling that way, if Apple’s move to let YouTube vblogger, Marques Brownlee grab a coveted first glance at the fastest Mac it has ever built turn out to be a regular approach. Please drop me a line if you are publishing anything, as I think Mac users will be interested to take a look.

Brownlee’s video confirms he has been using a new 3GHz, 10-core iMac Pro for a week to work on video. He says the system has been able to handle effects in 8K video footage with ‘few if any’ dropped frames. Here’s his clip:


Brownlee doesn’t appear to be the only vblogger who seems to have got hold of one of the new iMacs before the rest of the media. Take a look at this clip from Jonathan Morrison.

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

3 Responses

  1. Ronald Quint says:

    Smart. Really Smart. Marques executes on time and has a very large following. His studio is clean and uncluttered. He is educated and knowledgeable. Lastly, he takes care of the equipment he is using.

  2. Costa K says:

    Did that say 80TB RAID?

    I guess there are people who would need that much space.

  3. Costa K says:

    Marques is such a nice guy. He doesn’t shout or have gimmicks or whoop and holler. He just knows his stuff. He’s easy to listen to and likeable.

    No surprise he’s highly respected and has thousands of followers.

    A lesson for any YouTube wannabe.

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