Will Apple’s 2018 iPhones tempt Android switchers higher?
Millions of Android users switch to iPhones every single year, fresh data claims, and while many switchers choose to purchase the less-expensive iPhone SE significant numbers instead choose to use an iPhone Plus model.
15-20% of iPhone buyers switch from Android
15-20% of iPhone buyers in a given quarter switch from Android, claims Consumer Intelligence Reports Partners.
“CIRP finds Android owners that switch to iPhone tend to purchase lower-priced models. Android owners also switch disproportionately to larger Plus form factor iPhones,” the researchers said.
Android switchers seem to be value-conscious people. They buy the iPhone SE at twice the rate as iPhone owners, and the most expensive iPhone X at half the rate as iPhone owners.
(We do not know if those patterns maintain once they have joined the iOS community – do they then become more like existing iPhone users in purchasing patterns?)
Big is sometimes better
It is interesting that a good-sized chunk of Android users choose to buy a Plus model iPhone. It’s not yet clear if this is simply for the additional screen space, of simply for the more sophisticated photography features.
“39% of Android switchers purchased a Plus model, compared to 29% of iOS users that purchase another iPhone,” said Mike Levin, CIRP Partner and Co-Founder. “With Android manufacturers offering larger form factors for a longer time, it appears that Android owners appreciate iPhones with larger screens, as well.”
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Of course, with Apple now speculated to launch three new iPhone X style models this year at lower price points, it is possible we’ll see Android switchers change their habits to adopt higher-end models.
Morgan Stanley analyst Katy Huberty (via MarketWatch) predicts these devices will be as follows:
- 8-inch OLED iPhone X: $899
- 5-inch OLED model: $999
- 1-inch LCD model: $699-$769
As yet the successor to the iPhone SE seems lost in action, which is a shame.
All the same, the question remains: As the cost of Apple’s most advanced technologies declines, will Android switchers choose to stay at the low-end, or aim higher?