The Core: Apple; TLDR (June 25)

Even the MacBook Neo has gotten more expensive after Apple spent years reaching that part of the market.

Apple raises prices by up to 25%

Today’s biggest story, I’ve fished out some additional smart takes below.

Apple also raised refurbished Mac and iPad prices

Painful rises – up to $330 at the high-end.

Apple price increases on Mac and iPad range from 17% to 25% with an unweighted average of 20%. My expectation on the iPhone is the increase would be about 10%. The iPhone increase has not been announced yet.

— Horace Dediu (@asymco) June 25, 2026

Analysts stay steady, Apple stays profitable

Yes, increases will hurt, but Apple’s profitability remains solid.

6 MacBook Ultra features to anticipate

Thinner, lighter, M6 chips, touchscreen, OLED, Dynamic Island and a modem?

Apple to skip M6 Pro and Max chips

No new higher end chips until 2027 as Apple plans for M7 series.

Apple has an iRing coming

Apple dusts off its old iRing plan.

These new Apple price hikes suck for consumers. But we're living through a memory crisis because AI data centers have bought up all supply. Here breakdowns for the Apple price increases across Mac, iPad, HomePod, Apple TV 4K, and Apple Vision Pro

Macs:
• MacBook Neo (256GB… pic.twitter.com/7nqd6oPi2J

— Ray Wong (@raywongy) June 25, 2026

Hackers grab designs for new iPhone and Apple modems

Logic board designs for the iPhone 18 Pro, A20 chip, and future C2 modem all stolen in recent Tata Electronics hack.

Memory makers strike back and finally reaches Apple. Most all of @MicronTech’s revenue gains this quarter were from price hikes, NOT from unit increases. Does it stink that price hikes impact OEMs and consumers? Yes. BUT, when memory makers were -80% grows margins, the OEMs were… https://t.co/bBezFqd32V

— Patrick Moorhead (@PatrickMoorhead) June 25, 2026

Russia demands an explanation

Russia’s government demands to know why App Store removed apps made by Russian tech firm, VK.

Israel’s spyware will enter the wild

Cellebrite ceased doing business in Russia, but it’s spyware was used anyway.

Apple’s new display tech sounds cool

Your Mac should automatically align with an external display.

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