Even during a pandemic, America’s love affair with Apple continues
Apple’s COVID-19 crisis leadership means it has become the most intimate U.S. brand during the crisis.
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by Jonny Evans · Published October 7, 2020
Apple’s COVID-19 crisis leadership means it has become the most intimate U.S. brand during the crisis.
by Jonny Evans · Published September 28, 2020
Apple has gained marketshare in Germany despite the pandemic, can it repeat this worldwide and will it manage to convince consumers to buy the iPhone 12?
by Jonny Evans · Published July 27, 2020
Google tells employees to work from home until summer 2021, so that Apple retail store opening barometer will be important for a while longer yet.
by Jonny Evans · Published June 12, 2020
Around 25% of those who can use the Italian contact tracing app based on Apple and Google’s privacy protecting APIs have installed the app, meanwhile other approaches fail
by Jonny Evans · Published April 10, 2020
“All of us at Apple and Google believe there has never been a more important moment to work together to solve one of the world’s most pressing problems.”
by Jonny Evans · Published April 10, 2020
Apple makes a tranche of its TV+ series available for free to non-subscribers as it plans to introduce five new shows.
by Jonny Evans · Published April 2, 2020
Apple, Laurene Powell Jobs and Leonard DiCaprio have got together to launch America’s Food Fund, aiming to raise $15 million to help feed Americans whose lives are being shattered by coronavirus.
by Jonny Evans · Published March 27, 2020 · Last modified July 24, 2021
Apple has introduced an app and a website to help people understand and respond appropriately to the COVID-19 threat.
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