Ouch! Apple hikes Apple One prices, no warning given
With hardly any warning, Apple has hiked prices for most of its services, including Apple One subscriptions. Apple achieved 70.5% margins on services in Q3.
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With hardly any warning, Apple has hiked prices for most of its services, including Apple One subscriptions. Apple achieved 70.5% margins on services in Q3.
Apple has bent to the inevitable and raised prices across some of its services, including around a 10% increase on the cost of the top-tier Apple One.
Google searches for Apple One have increased 90% globally and over 200% in the US since mid-July – interest is at its highest level since launch, analyst says.
While it makes sense that Apple may want to create a Books+ subscription service for books there are some big challenges it will need to resolve to do so.
“Apple One is well placed to weather the recession. Bundles may not be recession proof – after all, entertainment is a nice-to-have, no matter how good the deal – but they are certainly recession resilient,” writes analyst, Mark Mulligan.
A new report claims Apple plans to introduce tiered service bundles based on its services and to introduce additional services as it moves to expand in this space.