SITA confirms HUGE impact of Apple’s AirTags on lost luggage recovery
For bags with an AirTag or Find My network accessory, the number of truly lost bags decreased by 90 percent when location sharing is enabled through SITA’s WorldTracer tech.
Insights for the rest of us
by Jonny Evans · Published January 6, 2026 · Last modified February 6, 2026
For bags with an AirTag or Find My network accessory, the number of truly lost bags decreased by 90 percent when location sharing is enabled through SITA’s WorldTracer tech.
by Jonny Evans · Published February 11, 2022 · Last modified February 6, 2026
Apple has announced plans to prevent bad people using AirTags to do bad things such as spying on spouses or tracking expensive cars for theft.
by Jonny Evans · Published June 3, 2021 · Last modified April 6, 2025
Apple is updating its tracking accessory, AirTag, introducing new security features right now and promising an app to help Android users retain privacy.
by Jonny Evans · Published April 30, 2021 · Last modified April 6, 2025
Here’s what to do if you find an AirTag or if you receive an alert that tells you that warns ‘AirTag Found Moving With You’.
by Jonny Evans · Published March 3, 2021 · Last modified April 6, 2025
AirTag speculation returns as expectation of an Apple March event grows. What will they be and how will they be bought to market?