Survey claims one-in-four existing users will upgrade to iPhone 11
A new Decluttr survey claims as many as 25% of existing iPhone owners plan to upgrade to the iPhone 11 when it is released later this year.
Coming to terms with FaceID?
- It’s possible this reflects a congregation of users who are only now beginning to trust Apple’s FaceID.
- It’s also possible that lots of people who skipped an upgrade in 2018 just can’t delay any longer.
- Perhaps interest is being driven by the need to upgrade from Apple’s biggest selling iPhone, the iPhone 6, which will not support iOS 13.
I don’t know.
I do know that surveys aren’t like facts.
Frequently they reflect the bias of the questioner – and this is why the results you get from them don’t always come true.
Why are people upgrading?
Decluttr claims the following drivers to upgrade:
- 47% of people intend to purchase the iPhone 11 because of its rumored triple lens camera.
- 26% lust after the new taptic engine.
- 64% of iPhone users either don’t know when 5G is coming to Apple, or believe it’s already available.
- Though only 25% think it matters.
- 82% of people are willing to pay between $500 and $1,000 on the new iPhone.
- 20% of people are willing to pay $1,200 or more.
It is unfortunate that Decluttr seems to think Apple is not innovating its device – it quite clearly is, with triple lens cameras, field of view, and all-new processors, as well as a new operating system.
At the end of the day, the hype machine feeds itself.
What to expect from iPhone 11?
We’re now anticipating the new model will debut September 10 and expect the following highlighs:
- Triple lens camera with sophisticated AR abilities,
- Two way wireless charging
- An even faster processor
- Wi-Fi 6
- Improved Face ID
- Better battery life
- Apple Pencil support?
- Available in three models, potentially including “Pro”.
- Potential chance of USB-C
Apple has worked very hard to boost its media momentum this year.
Apple Card is its biggest successful pitch so far, and there’s little doubt that lots of new Apple Card users plan to purchase their iPhone with that credit card this year, enjoying (as they will) 3% Daily Cash when they do.
The successful reaction to the card will drive interest across the entire platform.
Apple’s push into services will also drive interest, making the company’s hardware just a little more compelling, and adding a little star quality to the company story line.
In the background, of course, you can’t ignore that the iPhone 6 was Apple’s most successful smartphone yet, and this model is no longer supported in iOS 13.
While economic gloom hits our increasingly polarized planet and this will negatively impact sales, Apple has also done a pretty good job ensuring existing customer satisfaction remains high.
So, will all these strategies (innovations) be enough to drive one-in-four existing iPhone users to upgrade?
No one really knows, but the company has done a fine job ensuring its platform remains a relevant and interesting proposition.
That’s even before it really begins its 5G services push in 2020.
One-in-four? Last I heard Apple has booked 75-80 million units for launch.
Time will tell.
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