iPhone loyalty stands at 96.4%
Android users are four times more likely to switch than iPhone users, says SellCell.
“Smartphone users are becoming increasingly locked into their chosen brand, with loyalty rising across both iPhone and Android and switching now at its lowest levels,” the company said, sharing some statistics to show this.
But what’s interesting is that brand loyalty seems to have become relatively stratified. If you use on platform you tend to stick with it, though there continues to be opportunity in encouraging people to switch. And that opportunity is most certainly one that Apple enjoys. Android users are nearly four times more likely to switch than iPhone users.
- iPhone loyalty stands at 96.4%, up from 91.9% in 2021
- iPhone switching stands at 3.6%
- Android loyalty stands at 86.4%, with users nearly four times more likely to switch than iPhone users (13.6% vs 3.6%)
- When they do switch, 26.4% of Android switchers plan to go to iPhone.
- Samsung loyalty has risen to 90.1%, up from 74% in 2021, but switching is at 9.9%
- Google loyalty has rebounded to 86.8%, up from 65.2% in 2021
- Price and value remain the biggest drivers of switching
The big news is that the loyalty gap between iPhone and Android has reached 10%. The big direction in this is toward iPhone. Continued investment in everything that makes iPhone great means loyalty has increased from 90.5% in 2019 to reach 96.4% in 2026. (Though perhaps unsurprisingly those iPhone users who do switch are likely to choose to use Samsung instead.)
Read the entire report here.
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