Apple becomes a ‘leading distributor’ of AI in 26, Morgan Stanley claims
Morgan Stanley believes Apple has the chance to become a leading distributor of AI technologies thanks to an improved Siri and partnership with Google Gemini.
Insights for the rest of us
by Jonny Evans · Published December 17, 2025 · Last modified February 6, 2026
Morgan Stanley believes Apple has the chance to become a leading distributor of AI technologies thanks to an improved Siri and partnership with Google Gemini.
by Jonny Evans · Published November 23, 2025 · Last modified February 6, 2026
Apple’s researchers will present a series of important research papers at one of the world’s leading artificial intelligence (AI) and machine learning (ML) events, NeurIPS 2025 in December.
by Jonny Evans · Published November 20, 2025 · Last modified February 6, 2026
The M5 pushes the time-to-first-token generation under 10 seconds for a dense 14B architecture, and under 3 seconds for a 30B MoE, delivering strong performance for these architectures on a MacBook Pro,
by Jonny Evans · Published October 24, 2025 · Last modified February 6, 2026
OpenAI can see the direction of travel, which is why it continues work to take a dominant space on the world’s best AI PCs, which we call Macs, not only does it now offer an AI browser for Macs but has also now purchased an automation company for the platform
by Jonny Evans · Published May 18, 2025 · Last modified February 6, 2026
Apple has reportedly partnered with Alibaba to bring AI to iPhones in Chin, but the Trump admin is concerned
by Jonny Evans · Published May 7, 2025 · Last modified February 6, 2026
“People are going to need toothpaste 20 years from now. 40 years from now, people may not need an iPhone…,” said Apple SVP Eddy Cue during the Google trial.
by Jonny Evans · Published April 9, 2025 · Last modified February 6, 2026
While Meta may not make the guest list on this occasion, Mark Gurman speculates that other AI engines will be invited to stake space on iPhones soon
by Jonny Evans · Published February 21, 2025 · Last modified February 6, 2026
While the consumer improvements seem fun, the key enhancements of writing tools and a guest mode will help make Vision Pro an even more effective enterprise tool, I believe.
by Jonny Evans · Published December 19, 2024 · Last modified February 6, 2026
Apple may be in talks with Tencent and ByteDance to deploy features from the AI systems to iPhone, iPad, and Mac users in China.
by Jonny Evans · Published October 29, 2024
Chinese, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and other languages will be supported in an April 25 update, says Apple.