Apple VP Eddy Cue shares 15+ important Apple services stats

Eddy Cue on services

Did you know 850 million people use at least one Apple service each week? You do now, as Apple’s senior vice president of Services, Eddy Cue, has confirmed 2025 was a ‘record-breaking’ year for Apple’s thriving services business.

The goose that keeps on laying, Cue confirmed developers have earned over $550 billion since 2008, and told us that Apple Pay generated more than $100 billion in incremental merchant sales globally while eliminating over $1 billion in fraud.

Innovation, improvement, and customer first

“As we look ahead, we’ll continue to bring innovation and intelligent enhancements to Apple services, always guided by our commitment to privacy and a phenomenal customer experience,” he said.

Cue’s extensive services statement shares a number of interesting insights into the business, provided for your delectation here:

• The App Store alone saw over 850 million average weekly users globally across 175 nations.
• In 2024, the App Store ecosystem facilitated $1.3 trillion in developer billings and sales, with more than 90 percent of that commerce going directly to developers, with zero commission paid to Apple.
• The App Store saw a record number of visitors between Christmas Eve and New Year’s Day, and customer spending on digital goods and services over this period also hit a record.
• Apple Pay eliminated over $1 billion in fraud, while generating more than $100 billion in incremental merchant sales globally.
• Purchases made through Apple Pay significantly outpaced the overall growth in consumer spending levels during the peak holiday shopping period in November and December.
• Apple TV eclipsed all prior viewership records in December 2025, with total hours viewed up 36 percent compared to the previous year, setting a new record for monthly engagement.
• To date, Apple TV has amassed 672 award wins and 3,085 nominations, underscoring its dedication to quality storytelling.
• In its tenth year, Apple Music reached all-time highs in both listenership and new subscribers.
• In 2025, Shazam generated over 1 billion recognitions per month.
• Apple Pay is now available in 89 markets, and over 11,000 banks and network partners — including more than 20 local payment networks.
• Over 15 million merchants of all sizes across the world accepting contactless payments using just an iPhone and Tap to Pay on iPhone.
• Apple also expanded its Share Item Location feature in Find My to 27 additional airlines, bringing the total to 36, reducing “truly lost” or unrecoverable luggage by 90 percent, according to SITA’s WorldTracer® global baggage management system.
• Last year, Arcade launched more than 50 new games.
• 2025 was Apple Podcasts’ best year yet, achieving record listeners, plays, and subscribers. It also expanded transcripts to over 125 million episodes in 13 languages.
• Apple News solidified its position as the No. 1 news app in the U.S., Canada, and Australia, and No. 2 in the UK.

You can follow me on social media! Join me on BlueSky,  LinkedIn, Mastodon, and MeWe.