Apple TV reaches bundle deal with Peacock in USA
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“Are you a traitor, or a faithful?” Thankfully US Apple TV users will no longer need to switch channels to hear Alan Cumming utter his forever defining catchphrase as Apple and NBCUniversal introduce the combined Apple TV and Peacock Bundle in the US.
It means that a single subscription provides you with all the shows, sports and series offered by both channels, including The Traitors. This is being billed as a first-of-its-kind bundle, which it sort of both is and isn’t – though it is first time for Apple, and is available October 20.
The move goes some way toward increasing the magnitufde of content made available via Apple TV, but it remains to be seen if the company hopes to extend this with similar deals elsewhere. Apple TV app users and Peacock subscribers will also be able to sample an extensive and curated selection of the partner services’ shows in each respective app.
What they said
“There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports, and live events,” said Matt Strauss, Chairman, NBCUniversal Media Group.
“With this first-of-its-kind initiative with Apple, we’re redefining what the customer journey should be for a streaming bundle with rich sampling and a smooth sign-up process, and we’re broadening the reach of Peacock to even more audiences.”
“We’re thrilled to introduce this all-inclusive bundle of incredible programming and to bring Apple TV’s beloved shows and movies to more viewers in more places,” said Oliver Schusser, Apple’s vice president of Apple TV, Apple Music, Sports, and Beats. “From acclaimed originals to can’t-miss live sports, the Apple TV and Peacock Bundle unites the best of entertainment in a simple and seamless experience.”
What’s available
Customers in the U.S. can save over 30 percent by subscribing to the Apple TV and Peacock Premium bundle for $14.99 per month, or Apple TV and Peacock Premium Plus for $19.99 per month, through either app or website. Apple One subscribers on the Family and Premier plans can subscribe to Peacock Premium Plus and receive a 35 percent discount — the first benefit of its kind for Apple’s all-in-one subscription bundle.
