‘Apple must’ learn this from Samsung

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

2 Responses

  1. Gk says:

    Well Apple bought Topsy recently so at least they have access to the Twitter “firehose” directly. Maybe this was one of the reasons?

    That said a lot of Samsung’s marketing has been clearly dirty, e.g. paying for comments, paying off media, gamifying fans (the “Mobilers” program who got rewarded to post on social media) and even if those were successful I don’t think Apple should play that game.

    It’s a short con’ and Samsung will come to regret it. Apple is in for the long run.

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