Apple Just Told You The Cost of Brexit: 25%, or more

Thanks to Sam Valadi[email protected]/

The UK woke up to another nasty surprise this morning: Apple is raising the cost of App Store purchases by 25 percent this week, and it’s not corporate greed — the company has been forced to do this by the rapid, massive and (I think) irreversible decline in the UK currency.

The hike’s not good news. Twenty-five percent is a lot.

But rest assured — if Apple has been forced to raise prices on digital goods, the potential cost rises on physical products will be equally huge. I’m not just talking computers here, but coffee, bread, toilet roll — you name it.

This will equate to high inflation, and will be used as an excuse for landlords to raise rents, even while welfare benefits are capped and NHS care annihilated. This is what is actually happening.

I’m guessing no one in the UK is expecting a 25 percent salary increase. Coming next: Automation.



Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

2 Responses

  1. sliplips says:

    “It’s a strange, strange world we live in, Master Jack!”
    A lot of upturned lives. Just leads to more negative reactions. Sorry for the Brits, right now, Jonny.

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