Apple’s TV+ is now used in almost one-in-ten UK homes, industry data shows
Apple TV+ service remains a smaller player in the UK streaming services business, but continues to see growth and sits just ahead of NOW, the latest UK industry data claims.
Barb’s Establishment Survey data shows that 9.1% of UK homes (2.7 million) had access to TV+, with Apple, Netflix, Amazon Prime Video, and Paramount+ all experiencing growth as more UK homes get upgraded to stream TV.
Apple now reaches almost 10% in UK
It claims 67.5% of all UK homes had access to at least one video on demand service in Q1 25, up from 20 million in the last quarter.
What’s also interesting is that the number of homes using two or more services is also growing, which may yet work in Apple’s favor as it contuues to provide a small catalogue of excellent entertainment. “The number of homes with two or more services grew for the first time since Q2 2024, reaching a new high watermark of almost 14.1m homes,” said Doug Whelpdale, Head of Insight at Barb.
Here’s the data:
Netflix:
17.4 million UK homes (59.2 per cent) had access to Netflix in Q1 2025, up from 17.1 million in Q4 2024. In Q1 2025, 28 per cent of Netflix homes were on its ad tier: 4.8 million UK homes (16.4 per cent), slightly up from 4.7 million in Q4 2024.
Prime Video:
13.4 million UK homes (45.7 per cent) had access to Prime Video in Q1 2025, slightly up from 13.3 million in Q4 2024. Due to a different approach to moving homes to its ad tier, in Q1 2025, 87 per cent of Prime Video homes were on its ad tier: 11.7 million UK homes (39.9 per cent), slightly up from 11.6 million in Q4 2024.
Disney+:
7.3 million UK homes (24.8 per cent) had access to Disney+ in Q1 2025, down from 7.6 million in Q4 2024. In Q1 2025, 23 per cent of Disney+ homes were on its ad tier: 1.7 million UK homes (5.8 per cent), up from 1.5 million in Q4 2024.
Discovery+:
3.1 million UK homes (10.6 per cent) had access to Discovery+ in Q1 2025, level with Q4 2024.
Paramount+:
3.1 million UK homes (10.5 per cent) had access to Paramount+ in Q1 2025, up from 2.7 million in Q4 2024.
Apple TV+:
2.7 million UK homes (9.1 per cent) had access to Apple TV+ in Q1 2025, slightly up from 2.6 million in Q4 2024.
NOW:
1.8 million UK homes (6.2 per cent) had access to NOW in Q1 2025, down from 2 million in Q4 2024.
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