This One Tweet Says Why Apple Is The Tech Industry Boss

Hat’s off to Horace Dediu, who quite rightly summed up Apple’s biggest advantage in one single Tweet.

Apple’s customers love it — and no other tech firm delivers anything like as good an experience. No one.

I don’t understand why anyone would want to choose anything less.

Apple shared these customer satisfaction figures during its fiscal call this week. So, naturally, nearly everyone you read focused on any little bit of nit-picking they could find, rather than look at the AAPL advantage.

Apple reporting really has gone South. Hasn’t everything?

Here’s the Tweet you need to know. It says everything about why Apple prospers while the also rans, imitators, and photocopiers continue to fight over pennies in a market reaching billions:

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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1 Response

  1. Pretty good tweet, but didn’t Tim Cook say iPad Pro satisfaction was 99% not 96? “Customer satisfaction is through the roof. iPad Pro at 99%. So I see a lot of good things and hope for better results.”

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