Apple Wants Our Leaders to be More Like JFK

c/o JFK Library

Apple has published a massive trove of resources for students, teachers, and anyone else who wants to learn more about assassinated U.S. President, John F. Kennedy. The company is making this huge resource available through a dedicated portal of its website.

Desiderata

Apple puts its cards on the table when it states:

“At Apple, we share the same vision of leadership through service, courage, innovation, and inclusion that guided John F. Kennedy’s presidency. Together with the JFK Library, we’ve curated a collection of learning materials and activities to help commemorate his centennial year and inspire the next generation of leaders.” (Italics mine).

The page then provides you with a range of links to speeches, books, libraries and a photo gallery of JFK.

You’ll find all sorts of content made available through iTunes, including podcasts, apps, courses, movies, TV shows and much more. It’s all part of JFK’s centenary celebrations. You’ll also be able to listen to whole speeches, including his historic 1961 inaugural address, when he said:

“Ask not what your country can do for you – ask what you can do for your country.”

Indeed, the fire of hopeful optimism the fallen President is remembered for is a light-drenched counterpoint to the more cynical politics that seems to define today. All the same, it seems pretty clear that Apple hopes for a more hopeful era, and is putting some of its muscle into helping build that new future. Why shouldn’t it do so? Other corporations lobby for far less optimistic futures.

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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