‘Apple must’ be absolutely furious

Apple must be absolutely furious

Way to go with the slavish imitation of concepts captured in Cupertino, all you Android-loving automata out there — years of defending the indefensible copy, litigate and settle approach of the great pretender, Samsung and now there’s a new imitator in town, the Xiaomi iPad-u-like. Apple must be absolutely furious.

“From our point of view it’s important that Apple not be the developer for the world. We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it. We can’t have that. The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it,” Tim Cook said in 2012

— except that’s exactly what’s still going on and the flawed patent system doesn’t seem able to stop it.

Shut up

Oh I know the usual loud-mouthed minority of “We are the truth” Android trolls will drivel on with their customary BS about “rounded corners” in the comments section here, attempting to make their slanted disinformation a reality through repetition of what their hive mind has formulated as articles of faith in the back rooms of their imitation factories, but their comments will be deleted here.

The truth is the patent system isn’t broken because Apple tries to use it to protect itself against those who slavishly copy it, but because it doesn’t adequately provide Apple with the protection it needs.

If the system did work Apple would bring the smack down against Xiaomi’s shall we say “evocative” iPad knock-off and Samsung wouldn’t be appealing yet another judgment against its imitation.

Just an average dictatorship

I can only say that to my layman’s eye Xiaomi’s tablet looks like an iPad, even to the position of the camera lens, the home button, everything really bar its plastic body and inclusion of the Targa processor that, let’s face it, despite the hype, won’t deliver the performance you’ll get from a more integrated Apple system. But hey, it’s cheap, and the Android-loving media will spout expectorant about how good it is while completely avoiding saying it was designed and developed (conceptually at least) in Cupertino.

Apple must be pissed. I would be. Any reasonable person who cares about human achievement should be. It means there’s no protection for your ideas any more. In the long run there’s no point having them. Welcome to the new reality in which imitation becomes “innovation” and the inventors stay at home. This gives me little hope for humanity.

Oh and a late addition thanks to 9to5 Mac — the ad for what I see as the new M for iMitation iPad from Xiaomi.

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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7 Responses

  1. Paul says:

    Right on, Jonny!

    OTOH, I want one of those! Give me a lightweight iPad that doesn’t require a case and comes in colors–and especially polycarbonate so that it’s comfortable to touch, not cold the way the aluminum feels!

    • Gk says:

      The Mipad isn’t lightweight, it’s 30 grams (almost 10%) heavier than the Apple iPad Mini.

      Just like the iPhone 5C is heavier than the aluminium 5S.

      Aluminium allows very thin but still strong walls, allowing lighter devices.

  2. isa says:

    Well said. It’s an upsidedown world where theft equals innovation. And those who justify it are only justifying their complicity in the theft by purchasing stolen products. It’s the same cronies that think it’s okay to buy cheap DVD knockoffs on the streets of New York. Stolen is stolen. The patent system sucks. The court are lethargic and idiotic. It’s a shame because, as you said, this stabs the real innovators in the heart. It says don’t innovate or will be ripped off without protection.

  3. Slapppy says:

    This is the money shot that the iHating army constantly pound websites with stories about Apple. As you say, it’s not broken. It’s not strong enough to protect the innovative work from companies like Apple.

    “The truth is the patent system isn’t broken because Apple tries to use it to protect itself against those who slavishly copy it, but because it doesn’t adequately provide Apple with the protection it needs.”

  4. Mr. Truth says:

    How do you think musicians, music producers and music engineers have felt for the last 10-15 years? Their world has been utterly decimated, and it seems to show in the quality of music we hear these days…

  1. May 16, 2014

    […] here’s Jonny Evans (Apple Must) expresses his feelings of this slavish copying […]

  2. May 19, 2014

    […] Apple Must Be Furious With Xiaomi […]

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