Would you join a Vision Pro movie night at your local Apple Store?

Spatial computing has I feel already proven its value in the enterprise sector, but until Apple finally finds some way to make the devices cheaper its role as a consumer technology product remains limited.

One way the company may be able to change this might be to begin hosting regular Vision Pro movie nights in stores.

At the Spatial movies

Apple already has the content for this.

The company does offer in store demos, but how much more fun might it be to watch films together with friends and strangers, just as if you were in a cinema?

Sure, this is something private businesses may want to get off the ground, but the investment required gets in the way – few public attraction owners will want to invest tens of thousands in Apple’s goggles when they know new ones are inevitable and may cost less.

It makes the investment less positive at scale.

Apple doesn’t have that problem as it actually makes these devices, and it is easy to imagine it renting them out to people to hang out for communal movie nights at an Apple retail store.

Evangelizing tomorrow’s tech

Doing so would give consumers a better reason to try these things out. In addition,, once it has consumers inside the virtual experience Apple could show some of the other things the devices can do, building future interest.

While I don’t imagine too many sales as a result of these sessions, they may help stimulate sales once new models are released, if only by making the tech more familiar.

Will Apple do it? I don’t know, but in the prelude to the next significant Vision Pro upgrade I can imagine a string of impromptu movie nights at its flagship stores may help it reach people.

It may also be kind of fun to watch a room full of people react viscerally to their first near-real dinosaur using Apple’s dinosaurs app.

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