IDC PC sales data shows platform change is happening
Mac adoption is outpacing PC adoption, which in an already saturated market means Apple is gaining market share.
Insights for the rest of us
by Jonny Evans · Published October 13, 2025 · Last modified February 6, 2026
Mac adoption is outpacing PC adoption, which in an already saturated market means Apple is gaining market share.
by Jonny Evans · Published July 11, 2023 · Last modified February 6, 2026
Analysts confirm that Apple is growing its own market share while others experience sales decline – Apple Silicon appears to have changed the PC industry.
by Jonny Evans · Published July 12, 2022 · Last modified February 6, 2026
Gartner and IDC have very different analysis regarding Apple’s Mac sales across the last 12 months. One of them has got it wrong. We must now wait for insight.
by Jonny Evans · Published January 11, 2021 · Last modified February 6, 2026
“2021 is shaping up to be an even more exciting year,” say analysts as demand for PCs grows higher than it has been for a decade.