Apple becomes a ‘leading distributor’ of AI in 26, Morgan Stanley claims
Morgan Stanley believes Apple has the chance to become a leading distributor of AI technologies thanks to an improved Siri and partnership with Google Gemini.
Insights for the rest of us
by Jonny Evans · Published December 17, 2025 · Last modified February 6, 2026
Morgan Stanley believes Apple has the chance to become a leading distributor of AI technologies thanks to an improved Siri and partnership with Google Gemini.
by Jonny Evans · Published April 10, 2025 · Last modified February 6, 2026
Apple’s AI teams have been instructed to “do whatever it takes” to build the best artificial intelligence features by new Siri team leaders, Craig Federighi and Mike Rockwell…
by Jonny Evans · Published March 12, 2025 · Last modified February 6, 2026
Morgan Stanley has cut its Apple price target from $275 to $252, citing tariffs on Chinese imports and the unbearable lateness of Apple Intelligence.
by Jonny Evans · Published October 29, 2024
Chinese, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and other languages will be supported in an April 25 update, says Apple.
by Jonny Evans · Published September 25, 2024 · Last modified February 6, 2026
Microsoft has confirmed its Intune MDM will now enable admins to manage Apple Intelligence on their fleets
by Jonny Evans · Published August 16, 2024 · Last modified August 20, 2024
By changing your language and region settings you can access Apple Intelligence in the EU, at least right now.
by Jonny Evans · Published June 10, 2024
It’s a new AI that understands personal context to deliver intelligence that is helpful and relevant, while also maintaining your privacy.
by Jonny Evans · Published June 10, 2024
Stop and think about it – when Apple ships its AI services the company will have hundreds of millions of active users straight from the start. Of course it will lead AI.