Prediction: Apple Silicon Macs will launch without event
Despite the importance of the product it looks as if Apple has already chosen to introduce its first Apple Silicon Macs at an online only event, rather than a special guest event, this year, according to the latest Twitter-based speculation.
No physical events
I won’t go into too many details. Here’s a link to the original claim, which seems to suggest Apple won’t make a big deal out of the launch, because it won’t be introduced at a special physical event.
That seems perfectly logical this year, in context of the coronavirus. Apple knows as well as we all do that a second wave of infection is coming and likely begins to hit in fall, and it’s not going to invite people to an iPhone, Mac and COVID-19 jamboree.
Both the iPhone and the new ARM Mac are important, but Apple proved it values people too all through the epidemic and with the introduction of an online version of WWDC.
Nor do I think Apple will launch its new Macs at a special event.
This is not that kind of year.
I don’t expect the first ARM Macs will arrive in some downplayed press release, however – these products are way too important for that. It’s also quite possible Apple will be able to use the online format to go really deep on what these Macs can do.