mophie launches lower cost value range at Apple Stores
mophie has introduced a new range of lower cost devices, including a wireless charging pad, two car chargers, and a variety of USB cables, all of these are optimized and designed to work with a variety of Apple products.
The market is moving
Perhaps the attempt to reach a wider market by offering up a new range of mophie-branded products at a more achievable price points reflects the changing needs of the market?
We are, after all, constantly told that consumers are making more value-oriented decisions even as we are also told things have never been better (though we all know they have, in fact, been better).
Perhaps mophie’s move to use its brand to get into a lower cost market reflects such concerns?
What mophie says:
“We’re bringing Apple customers a range of high-quality accessories to keep their favorite devices powered and connected,” said Chris Ahern, CEO of mophie owner, ZAGG, Inc.
“Our latest products are optimized and designed to work with a variety of Apple products. Whether you’re wirelessly charging your iPhone at home or powering up your iPad in the car, mophie has you covered.”
So, what’s on the company menu?
From the press release:
wireless charging pad (SRP $39.95)
The new mophie wireless charging pad safely delivers up to 7.5W of power on contact to efficiently recharge any Qi-enabled iPhone or accessory. The compact charging pad features a smooth, polished finish, will easily fit on any crowded desk or table, and will charge through cases up to 3mm thick.
car chargers (SRP $24.95 – $29.95)
For on-the-road travelers, mophie’s new car chargers are designed to turn any car into a power hub that enables a truly mobile lifestyle. Made of premium anodized aluminum, both models safely recharge iPhone, iPad and AirPods while on-the-go. They feature charge-indicator lights and a minimalist design to fit any car interior.
cables (SRP $19.95 – $34.95)
mophie’s new cables are available with a variety of connection combinations and work properly and seamlessly with Apple devices. Each cable is constructed with a braided nylon exterior for a smooth feel and unrivaled strength. Built-to-last durable connectors combined with rigorous testing ensure quality cable performance.