Here is The Core news summary for August 28
Was Tim Cook’s last meeting with Pokemon? Or was it just a happy thank you given how much money that game created for iPhone? This is the abridged version of the much more extensive and useful daily email, which you can look at – and subscribe to – here.
Cheap smartphones are dead. Apple doesn’t care
A lot now rides on reaction to new iPhone models, iPhone price increases, and how people who aren’t into tech get along with Siri AI.
iPhone 18 Pro pre-orders for September 12
Apple usually lets you pre-order from the Friday after the launch event, but that’s 9/11, so ordering to be delayed one day.
US iPhone upgrade cycle is now over four years
The average age of iPhones turned in through trade-in and upgrade programmes exceeds four years for the first time, as second user market grows buoyant.
Tim Cook’s long weekend
He spent one of his last meetings as CEO with a Pokémon before his final weekend as Apple CEO began.
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