Don’t buy Apple, buy Blackberry

Coming later this year the A10 processor will take up residence across Apple's ecosystem. ARM for Macs? Or just for one Mac, we could call it MacChrome.

Coming later this year the A10 processor….

It really is quite astonishing how many people are already saying iPhone 7 will not sell well.

What is most amazing is;

(a) How these fortune teller’s get paid so much more than I will ever see.


(b) How, unlike a broken clock,  they aren’t even right twice a day.

The globe appears to have a virus.

That virus consists of ignorance and deliberate prejudice.

I pray for an antidote.

Meanwhile I just try to look to where the puck is going. Usually this requires ignoring critics and finding my own North Star.

Apple will not be Blackberry.

Its not all about profit margins and hardware sales. Digital transformation means a part of the future will be based on meaning.

Meaningless mission statements mean nothing. The winners will need to commit. They will need to sweat some. And they will write history.






Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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