Apple’s corporate smartphone dominance hits new high
An iPhone launch in 2019 in the days before social distancing
Fresh 451 Alliance research confirms that Apple has absolutely taken over the corporate smartphone market, accounting for 81% of phones purchased in the May quarter, up from 79% the previous month.
Highest market share
This is the highest market share Apple has held across all four previous quarters, though it has dominated this segment in each one. Samsung is its closest competitor, with Google and Motorola battling for the remaining scraps.
When it comes to consumer satisfaction, iOS customers are far more satisfied with their devices than are Android users, the research also shows.
What’s also interesting here is that the purchasing pattern reflects corporate IT investment during the COVID-19 pandemic, showing that iPhones are the tool of choice to keep enterprises connected.
Apple’s iPhone also remains the most likely next smartphone purchase across the enterprise, with iPhone 11 the top device.
What might this mean?
It’s possible that enterprise purchases of iPhone 11 and the popularity of the iPhone SE(2) among value-conscious customers seeking an upgrade may yet boost Apple’s iPhone sales in the current quarter.
We’ll wait and see, I guess, what the company has to say in its FY20 Q3 fiscal call next week.
Please follow me on Twitter, or join me in the AppleHolic’s bar & grill and Apple Discussions groups on MeWe.
