Apple TV+ is just one Mandalorian away from greatness
Fresh insights from Parrot Analytics confirm Disney + title, the Mandalorian, generated the kind of interest streaming services success is based on – but also hints Apple’s own new shows did pretty well, in terms of launch demand.
‘The Mandalorian is in a class of its own’
“The Mandalorian is in a class of its own,” Alejandro Rojas, director of applied analytics at Parrot told Hollywood Reporter.
That’s because it generated by far the biggest interest of any new show from Disney+, Apple TV+, HBO Max or Peacock in the first week after each one of those platforms launched.
What’s also interesting is how successful Apple’s shows were. Three of them (For All Mankind, Dickinson and See) generated relatively strong interest. On average, those three shows drove almost 15 times the demand than the average show in the U.S. at that time, though The Mandalorian saw 55 times the average demand.
Take a look at the report for more insights, not least the insight that success in this market is also driven by emotional connection.
So, what’s the take-away?
For me, the huge success (and rapid adoption) of Disney+ on the back of the Mandalorian shows why Apple is now investing so very deeply in trying to create some blockbuster shows and movies of its own.
It knows it already has that emotional connection – just look at the three shows that drove interest in that first week – but now it needs to meet the expectation of that connection, delivering something great.
That’s Apple’s mission. It means Apple TV+ is just one Mandalorian away from greatness. Or, at least, wider adoption.
The only problem, of course, is that just like any other Apple product, the success of the TV service is absolutely based on regularly introducing a hit. Can the iPhone maker deliver this level of success in media? Will Asimov’s Foundation attract similar levels of interest? (It might).