Apple teams up with London Marathon
In the latest slice of multinational corporate sponsorship, Apple has partnered with the TCS London Marathon as the Official Performance Technology Product Partner for 2026. It bodes positive to the future of Apple’s fitness products and the Apple Watch.
What Apple says
“The London Marathon is one of the world’s greatest sporting events and a powerful celebration of the global running community,” said Jay Blahnik, Apple’s vice president of Fitness Technologies.
“Apple’s technologies support runners at every level with powerful tools and insights that help them stay motivated, track their progress, and better understand their health and fitness. We couldn’t be more excited to be a partner of the 2026 TCS London Marathon.”
What is the London Marathon?
The TCS London Marathon is the world’s most popular marathon with more than 1.13 million people applying to enter the ballot for the 2026 event, which takes place on Sunday 26 April.
Apple’s suite of advanced health and fitness tools is designed to support every stage of a runner’s journey – from beginners seeking motivation to advanced athletes pushing their limits.
“We are delighted to welcome Apple as an official partner of the TCS London Marathon,” said Hugh Brasher, CEO of London Marathon Events. “Inspiring activity across all ages and abilities is central to both of our missions, and this new partnership echoes our commitment to helping people lead healthier lives.”
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