Apple introduces the 2025 Pride Collection
Apple is celebrating Pride Month once again, with a new Apple Watch Pride Edition Sport Band, watch face, and wallpaper designed to reflect and celebrate the strength and beauty of LGBTQ+ communities. Apple is also proud to financially support organizations that serve LGBTQ+ communities.
Individual by design
The Pride Edition Sport Band brings a tapestry of rainbow stripes that vary in shape and size. Each Sport Band is assembled by hand from individual stripes of vibrant color that are compression-molded together. The way it is made means no two bands are exactly alike, making each one as individual as its wearer.
The new Pride Harmony watch face and iPhone and iPad wallpaper complement the design of the Sport Band. For example, the analog watch face presents bold, individual rainbow stripes, which dynamically shift in sequence across the face of the display to form large hour numerals as users raise their wrist.
The new $49 band is available to order today while the watch face and wallpaper will be introduced within an upcoming software update, watchOS 11.5, iOS 18.5, and iPadOS 18.5.
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