Apple introduces the 2025 Pride Collection
Each Pride Sport Band is assembled by hand from individual stripes of vibrant color that are compression-molded together, so no two bands are exactly alike
Insights for the rest of us
by Jonny Evans · Published May 5, 2025 · Last modified February 6, 2026
Each Pride Sport Band is assembled by hand from individual stripes of vibrant color that are compression-molded together, so no two bands are exactly alike
by Jonny Evans · Published May 9, 2023
“This year’s design integrates a joyful rainbow of geometric shapes on a white base, which are compression-molded into the final band,” Apple said.
by Jonny Evans · Published May 24, 2022 · Last modified February 6, 2026
Just in time for Pride Month, Apple has announced this year’s Apple Watch Pride Edition bands and tells us a new Shot on iPhone pride campaign is coming.