Apple introduces a new Pride Collection
Apple has introduced this year’s annually-updated Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper to celebrate LGBTQ+ communities around the world during Pride Month and beyond. Apple is proud to financially support organizations that serve LGBTQ+ communities.
The new Pride Edition Sport Loop ($49), available to order today, is woven from a rainbow of 11 colors of nylon yarns. It is designed to be joyful and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+ communities.
The new Pride Luminance watch face complements the band design. It’s designed in two geometric patterns: radial, featuring rays of color that align with the hour marks, and vertical, reflecting the colorful linear stripes of the weaving pattern.
The matching iPhone and iPad wallpaper features a complementary joyful and dynamic design with similarly customizable colors.
