Apple has captured over half the recovering tablet market
Tablets appear to be selling strongly in the current environment, and Apple is capturing over half of those sales, reports Digitimes.
New iPads win friends
The research claims tablets will climb 45.5% sequentially and 9.9% year-on-year in Q2 2020, in part thanks to recovery China and incoming educational orders. This follows a big dip in Q1, which saw production (and therefore sales) fall 29.1%.
From the report:
“Global tablet shipments are forecast to climb 45.5% sequentially and 9.9% on year in the second quarter of 2020 thanks to a recovery in the related supply chain’s capacity in China and educational tablet orders deferred from the first quarter…”
Apple’s iPads are leading the recovery, followed by Samsung, Lenovo and Microsoft. Amazon fell out of the top five. It is interesting to note that over 75% of tablets sold were models with 10-inch or larger displays.
But COVID-19 hurt everyone
“Shipments in the fist quarter slipped 33.6% on year to reach around 24.7 million units due to the coronavirus outbreak, which crippled the supply chain’s upstream production in China. First-tier brands’ tablet shipments had a below-average decline of 29.1% on year in the first quarter, while those of white-box models had a bigger drop at 38.2%, Digitimes Research‘s figures show.”
Apple has raised its shipment orders for iPads, and has also nurtured tablet sales with its impressive new iPad Pro and Magic Keyboard.
We may never see normal times again, but with luck we’ll see something positive, eventually.